Middle East Women Studying Abroad presents a potential Solution to Racism Essay Example for Free

Middle East Women Studying Abroad presents a potential Solution to Racism Essay Middle East Women Studying Abroad presents a potential Solution to RacismIntroductionMiddle East is one of the regions that are known to steer racism, gender inequality, and religious prejudice with low concerted efforts to minimize the occurrences. This has been a problem to both the domestic populations and foreign populations living in the region. The racism exists in both lower social and higher social class and across different races. Citizens and political leaders play a major part in propagating racial prejudice across different races and particularly on women (Shalhoub-Kevorkian, 2004). Leaders use their selfish motives to gain power and in the end steer prejudice within societies (Price, 2003).   Citizens have always trusted their leader and tend to follow their ill promises ending up in hatred and sometimes mistreatment and brutality to other races. Traditional methods by leaders to solve conflict in Middle East have led to inconclusive outcome and attitudes colored by strong emotions on populations (Saaty, Zoffer, 2012). Arabs and Islamic quest for a conspiracy theory, explain the lack of development and rise of dictatorial regimes in the Middle East. This is evidence by the lack of western hallmarks for society development thus faulting Arabs themselves. This is a representation of intellectual and cultural affliction independent of any external forces (Ismael, Measor, 2003). Middle East education system, religious platforms and leaders have shown no interest in ending the problem. The large group of victims of racial prejudice is females and children who experiences discriminations and denial to other basic human rights (Ruby, 2013). They are much hurt in cases of violence and are subjected to inhumane acts such as rape and murder. This shows there is need to find a solution to the problem and empower women through advocating their rights. The major contributor of racism has been linked by the high levels of illiteracy in the country (Golding, 2009). This hinders populations from knowing their rights and hence hard for them to fight and demand their rights through successive and peaceful negotiation forum with leaders and other stakeholders. People knowing their rights through education and other enlightening plat forms would achieve a solution to racism. Few women who have benefited from getting education abroad have been so vocal about bringing solution to racism in Middle East but their numbers and unsupportive illiterate women let them down. Illiteracy is one of the major sustenance of racism in Middle East (Golding, 2009). Thus, the problem ends propagating itself to worse levels. If such women could increase in number in the region, a solution to the eating racism problem would be found. This study will be very important to leader and especial women in leadership and those studying abroad. Through the study, they will realize their role in curbing prejudice through informed knowledge on human rights (Gordon, 2012). The government and leader will be important audience so that they can advocate for foreign education and put policies in place that would encourage women to study abroad. Education significance                      The solution of racism has always been linked to men and political leader in Middle East. However, they have continuously failed in addressing the matter comprehensively and bringing a long lasting solution. Few enlightened women who by luck had a chance to go and study abroad seem to understand their rights and the need of a lasting solution in Middle East. Studying abroad equip women with necessary human rights knowledge necessary to address the Middle East problem (Gordon, 2012). The research that have been done tend to address solution based on traditional methods such as diplomacy and face-to-face and leaders intervention (Saaty, Zoffer, 2012). The resolution forums never advocates for the rights of citizens but only advocated for need of reconciliation and unity. This research will be a revelation to leaders, women and government in bringing a solution to Middle East racism. Western countries seem also to have firm human rights activist who w omen studying abroad can emulate. This will help them understand their human rights will then they can transfer to the wide population (Steinberg, 2012; Ruby, 2013). A higher number of men have studied abroad from Middle East but they have done very little on the issue. Thus, this study will be very significant to all its audience in empowering women to study abroad thus awareness of human rights and solution to Middle East bringing a new dawn to the populations. Literature Review                      Racism is one of the major problems in Middle East that causes conflicts and brutality within populations. Middle East has Arabs and Muslim religious and ethnic group. In this region, non-Arabs and non-Muslims people are faced with rejection and disapproval (Fluehr-Lobban, 2005). The region also has more 20 diverse ethnic groups. The discussion on the religious and ethnic groups in the area is a taboo in the society. The components that may help to discuss potential solution to racism by women include: According to Saaty, and Zoffer, (2012) dispute resolution in middle East has been on the routine cause where leaders (males), use traditional approaches such as face to face to engager to conflicting party. These means have not been fruitful at all and so, leadership should adopt more practical dispute resolutions approaches in Middle East, which focus on the rights of the people in their social, humanitarian, economic, geographic, and historical worth. This way will help minimize conflicts and racism. Skilled people who are aware of their rights would tend to concentrate on nation building rather than their differences. Medovoi, (2012) argues that religion has been of the group that has exemplified on racism dynamics. The author regards religion as one of the group that has supplemented the racial dynamics. From the perspective that most religions groups are headed my men, it is an obvious conclusion that men and other readers have failed to use their potential leadership and influential position to bring solution to the problem of racism in Middle East. This calls for a change in the ways of thinking and culture of Middle East to trust male dominated leadership in Middle East. Steinberg, (2012) view the cause of racism and other violence against human rights to originate from political selfish welfare. He refers the persistence conflicts between Arabs and Israel as a form of political involvement. The leadership rather than solving the problem on their citizens and populations have continued to instigate hatred among the citizens. It is worth noting that male characters dominate the leadership here. Therefore, the failure to resolve conflicts and racism issues heavily fall on them. Semati, (2010) argues that Islamic domination in the region is one of the key factors that have led to slow resolution of the problems differential racism in Middle East. He argues that Islamophobia is an ideological response, which conflates politics, societies, histories and cultures of the Middle East to a negative and unified attitude on Islam. This has led to incompatibility with other races thus propagating the racial prejudice. This can also be attributed to the failure of male leadership in Islamic religion. References Baker, J. (2013). Just Kids? Peer Racism in a Predominantly White City. Refuge, 29(1), 75-85. Chronology. (2011). Middle East Journal, 65(1), 103-131. Fluehr-Lobban, C. (2006). Why Muslims Rebel: Repression and Resistance in the Islamic World. Arab Studies Quarterly, 28(2), 72-74. Golding, A. S. (2009).  Multiculturism, America, and the Middle East. Bloomington, IN: Authorhouse. Hasso, F. S. (2005). Problems and Promise in Middle East and North Africa Gender Research. Feminist Studies, 31(3), 653-678. Ismael, T. Y., Measor, J. (2003). Racism and the North American Media Following 11 September: The Canadian Setting. Arab Studies Quarterly, 25(1/2), 101-136. Medovoi, L. (2012). Dogma-Line Racism. Social Text, 30(2_111), 43-74. Price, R. (2003).  Fast facts on the Middle East conflict. Eugene: Harvest House Pub Rodenborg, N. A. (2013). Aversive Racism and Intergroup Contact Theories: Cultural Competence in a Segregated World. Journal of Social Work Education, 49(4), 564-579. Semati, M. (2010). Islamophobia, Culture and Race in the Age of Empire. Cultural Studies, 24(2), 256-275. Shalhoub-Kevorkian, N. (2004). Racism, Militarisation and Policing: Police Reactions to Violence against Palestinian Women in Israel. Social Identities, 10(2), 171-193. Treacher, A. (2007). Circulating Emotions, Beliefs and Fantasies: The Middle East and the West. Psychodynamic Practice, 13(4), 345-360. Gordon, J. (2012). Human Right Education?. Journal of Law, Medicine Ethics, 41(4), 754-767. Ruby, T. (2013). The Question 0f Muslim Womens Rights And The Ontario Shariah Tribunals. Frontiers: A Journal of Women Studies, 34(2), 134-154. Steinberg, G. M. (2012). From Durban to the Goldstone Report: The Centrality Of Human Rights Ngos In The Political Dimension Of The Arab–Israeli Conflict. Israel Affairs, 18(3), 372-388 Steinberg, G. M. (2012). International Ngos, the Arab Upheaval, and Human Rights: Examining NGO Resource Allocation. Journal of International Human Rights, 11(1), 124-149. Boothe, I., Smithey, L. A. (2007). Privilege, Empowerment, and Nonviolent Intervention. Peace Change, 32(1), 39-61. Cakir, S., Yerin Guneri, O. (2011). Exploring the Factors Contributing To Empowerment of Turkish Migrant Women in the UK. International Journal of Psychology, 46(3), 223-233. Kim, L. M. (2001). I Was [So] Busy Fighting Racism That I Didnt Even Know I Was Being Oppressed As A Woman!: Challenges, Changes, and Empowerment In Teaching About Women Of Color. Nwsa Journal, 13(2), 98. Reardon, K. M. (1998). Combating Racism through Planning Education: Lessons from the East St. Louis Action Research Project. Planning Practice Research, 13(4), 421-432.Rubin, J. (2008). From Patriarchy to Empowerment. Womens Participation, Movements, and Rights in The Middle East, North Africa, And South Asia. Middle East Quarterly, 15(3), 84-85. Salime, Z. (2010). Securing The Market, Pacifying Civil Society, Empowering Women: The Middle East Partnership Initiative Securing the Market, Pacifying Civil Society, Empowering Women: The Middle East Partnership Initiative. Sociological Forum, 25(4), 725-745. Zuhur, S. (2003). Women and Empowerment in the Arab World. Arab Studies Quarterly, 25(4), 17-38. Burtonwood, N. (1990). Inset and Education for Multicultural Society: A Review Of The Literature. British Educational Research Journal, 16(4), 321.Osler, A. (2002). Education For Citizenship: Mainstreaming The Fight Against Racism?. European Journal of Education, 37(2), 143.Pettijohn Ii, T. S. (2008). Reducing Racism, Sexism, and Homophobia in College Students By Completing A Psychology Of Prejudice Course. College Student Journal, 42(2), 459-468. Short, G. (1996). Anti-Racist Education, Multiculturalism, and the New Racism. Educational Review, 48(1), 65. Source document

Effect of Globalization on Media Essay Example for Free

Effect of Globalization on Media Essay The globalization since it took over the whole world in its vintage has given new dimensions and shape to varying aspects of Media in its whole vicissitude. As transnational in character, media has crossed all the cultural and political boundaries to reach the world audience with depth in dimensions in the shape, style and pattern of various programs. These intercontinental and transnational media outlets have posed challenges to the boundaries, questioned the territorial integrity and given shape to the media spaces. When many of the media markets all over the world got saturated, the media companies began to look at the global market place to earn revenues for their own firms and industries and global audiences are kept in mind while generating media content. As the accounting and regulatory structures differ in different countries and there is no reliable global financial data, it presented challenge before the media economic researchers. The companies are competing in the global as well as in the domestic market to gain a maximum share of audience and advertisers revenue. The whole gamut of programs seems to be seen as the representation of commercial interests of the bureaucratic elite and rich at the expense of public opinion and democracy. Views and opinions of the people to create their influence on the masses diminish when large media players do not hold themselves accountable to the state regulations. In other words, globalization has become an issue of privatization. Big market players are using the media to gain their commercial endeavors in the form of advertisements. In his Preface to â€Å"The Codes of Advertising† Sut Jhally said, â€Å"The symbolic dimensions of needing and culture and the economic dynamic of capital accumulation are symbiotically intertwined in the new communication age of advanced capitalism. † (1990) Here the advertisements act as the modern mediators between the end consumers and big conglomerates. Shoemaker and Mayfield (1987), for instance, underlined the view that â€Å"Sources of finance like advertisers are generally strongly influential on all aspects of News production and that a funder’s ideology is likely to have an ultimate effect on editorial’s decisions relevant to this ideology. †(McQual 1992: 113) Most of the media content also depends on the advertisers will, their commercial propositions and their market position. The advertisers offer the contents, which are friendly to the audiences and cater to their taste and liking. For e. g. Television soap operas function as advertisements aiming at attracting audiences to stay in tune. The scriptwriters in soaps use the strategies in their writing to keep the viewers on hold. An advertising industry has come under heavy criticism among groups such as Adbursters who accused industry of becoming a powered engine of most complex economic production system. Suggestions are being forwarded by many public interest groups to tax advertisers for their continuous intrusion in the mental space of audiences. The advertisers too are indirectly dependent on the changes in the demographical set up and society in its various shape and magnitude creating tremendous impact on the way media industries capture the moods of the their audiences. â€Å"They have an insatiable appetite for media related content and services and as people live longer and obtain more discretionary income, spending on media will likely rise. These shifts in audience composition and makeup will present new pressures on media firms to develop content that will appeal to these unique and differing audiences. † (Downing, McQuail, Wartella Schlesinger 2004: 299) Graham Murdock treats advertising more as a cultural and social phenomenon rather than economical. (Jhally, 1990: 3). But the social influence is only a smaller stroke in a big game of Media players. For the New York Times and other companies associated with Media, as said by Naom Chowsky, the products are audiences, and customers as corporate advertisers. The product of New York Times is the paper itself audiences buy and it becomes an information for advertisers and therefore for them, the audiences that buy the products themselves become products for advertisers and it is the advertisers that bring in revenue for the companies. (Shah 2008: online). It would be most appropriate to mention that advertising is a â€Å"Superstructural facade† (Jenks 2004: 299) as they just not only are the expressions of capitalism but also produces and reproduces it. Advertising has reduced the concept of public opinion to cherish the desire of acquiring capital rather than fulfillment of personal desire. In the words of Marx, â€Å"In bourgeois society the commodity-form of the product of labor or the value-form of the commodity is the economic cell-form. † (Jenks 2004: 299) Audiences too reciprocate the same way. A certain kind of close relationship is developed between audiences and advertisers. Advertisers have created an image a global way making social relation, as a form of commodity yet creating an incredible influence on the ideological perception of individualism and consumerism. And in this atmosphere, political economy too is opening only a new door on the old platform- a typical characteristic of capitalistic society, whereas the content of media is being modified to keep to the capitalist standard. There is a whole new concept of audience ratings, used by the media companies to make the plans of their programs schedule and for studying the success rate of programs and media products. Government agencies, Government authorities and public service media organizations act as basis for making adequate economic decisions, endorsing regulations, and controlling the mass communications. Audience ratings are merged with research and also used by advertisers as tools to identify their target audience and prepare media plan accordingly. But these rating systems are being criticized on the ground as said by Liina Puustinen in her working paper on â€Å"The Age of Consumer audience† that â€Å"they do not give an adequate image of the consumers and audiences, and they objectify people into numbers and faceless masses†. (Puustinen 2006: Online edition). Number of theories, like audience receptive theories have been propounded to reflect the attitude and perceiving nature of mass audiences, which are contradictory to the rating systems. The rating system only give information of how many people have watched any particular program or advertisement but not how they perceived the program and what value they give to it, therefore the theories rightly said that the rating systems do not accurately represent audience satisfaction. Hypodermic Needle Model states that the media players make the contents of any program, idea or information enter into the consciousness of the people. In other words, audiences are manipulated to the ideologies and thinking of the creator of media product. Hans Robert Jauss and Wolfgang Iser developed the Reception theory by studying the people’s attitude and their receptive tendencies toward programs. The theory delves on the way people adapt to various programs and play their role in actual analyzing of the text. Another theory Culmination theory too deepens down the audience approach on the sensitivity of the programs. If they watch too much of the violence, they would in the years to come make you less sensitive towards violence in the same way if violence towards women are watched on year to year basis then it would make you ultimately less insensitive towards the issue. The audience receptive theory deepens down to the study of the psychological patterns of the audiences and how they reciprocate and adopt the programs and how the media players mould the sensitivity of the audiences to receive what they show. Some critics state that these theories are only based on their preconceived notions and assumptions. For example in 1930’s one of the advertising executive said about radio audiences: â€Å"The typical listening audience for a radio program is a tired, bored, middle-aged man and woman whose lives are empty and who have exhausted their sources of outside amusement when they have taken a quick look at an evening paper. Radio provides a vast source of delight and entertainment for the barren lives of the millions. † (Media studies: Online) It is not just about radio audiences, but we can hear about it for several soap operas or quiz shows. Every human being has his tastes, liking and his own way of perceiving the things. Some may be critical and some may be appreciative. In this scenario, it is the way media players reach their target audience becomes the whole crux of their strategies and plans of their programs. To hit the right audience at the right time, right moment and right situation is the motive of media players around which the whole of media content depends. And it is the only way advertisers are attracted to use the media content for their valuable business propositions for these right audiences. Number of programs like â€Å"Pop Idol† created by impressionist music maestro Simon Fuller became the most popular format for the first show on the European TV and also reached the other continents as well. The craze of the Pop idol carried Americans, Canadians and Australians as American Idol, Canadian Idol and Australian Idol followed by Spanish bonanza â€Å"Operacion Triunfo†, making the Latin and South Americans also to come under their sway. Ipod, a melodious device of new generation and a complete new innovation being carried by the young and old alike in Shanghai as well as Innsbruck rapidly transferred to the new generations across the borders. It is quite true that if digital home cinema has gained so popularity in Japan then why it shouldn’t reach the other continents? Well, it has reached the homes of other continents. (Reding 2005: Online Edition) More than the spread of news, the world of music has imbibed in itself international facets in its thematic expression and lyrical notes. Music has reached new dimensions in the technological advancement. According to Steiner, â€Å"The totally new fact is that today any music can be heard at any time and as domestic background music. †(Nesbitt 2006: 103). The other programs are now more of sensational, individualist and reductionist in nature as these programs touches the heart of audiences. Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet studied how the voters made the decision during 1940 presidential election campaign and got their results published in paper The People’s Choice. They found out that information did not directly reach the consciousness of the audiences rather modified and passed down by the opinion leaders, which was again passed over to lesser active associates. In 2002, Anthony Giddens, a sociologist in the radio national broadcast made the people feel the essence of Globalization. He said, â€Å"Globalization is like a code-word standing for the reconstruction of our social institutions, going all the way through from the family, gender, sexuality (because after all the changing position of women is surely a global phenomenon as much as any other one) through the economy, the restructuring of business organizations, a restructuring of the nation and government, through the restructuring of international organizations†. (O’Regan 2002: Online edition) The politics since last 2300 years have been influencing the communication processes in the state. But since last few centuries, the relationship between politics and media is being seen in much controversial light than it was seen in the past and it is due to the political influence and control over the content of media and thereby their indirectly control over the public opinion. The political control over media reciprocates the views of Marx who said that media is a product of ruling elite wherein there is no scope of any alternative ideas. In Marx’s own words, â€Å"The class, which has the means of material production at its disposal, has control at the same time over the means of mental production, so that thereby, generally speaking, the ideas of those who lack the means of mental production are subject to it†. (Chandler 2000: Online) Marx further stated that mass media brings to the people’s consciousness false notions and ideas making media as a product of expressions of the ruling class. Graham Murdock too emphasized that economic factors play a determining role in the domination of ruling elite over media messages. The political economists look at ideological messages as superior to the economic criteria. (Chandler 2000: Online). In the 1966 article, Stein Rokkan brought into focus the two ways of decision making in the media circle: corporate system and numerical. In 1996, the whole of media was under the control of one or the other political party. But in the last two to three decades, we have seen number of changes in the way politics is being related to Media. Globalization has touched every sphere of human commodity from increasing a sense of risk to creating uncertainty. Interconnectedness in the global sphere increased the value of the humanity as a whole and an awareness of deep understanding and tensions between Global Diaspora, national and local perception of shared identities. (Gillespie, 1995: 3). It is no doubt a global village and we are all now a part of this global village where not only individual’s perception is taken into account but the perceptions of the whole in all its shades and dimensions is considered as the most virtuous and commercial proposition. REFERENCES LIST Chandler, D. 2000.Media as means of production in Marxist Media Theory. [Online] Available: http://www. aber. ac. uk/media/Documents/marxism/marxism03. html [13 May 2008] Chandler, D. 2000. Media as amplifiers in Marxist Media Theory. [Online] Available: http://www. aber. ac. uk/media/Documents/marxism/marxism05. html [13 May 2008] Downing, J. , McQuail, D. , Wartella, E. Schlesinger P. 2004. The SAGE Handbook of Media Studies. California, London New Delhi: SAGE Gillespie, Marie. 1995. Television, Ethnicity and Cultural Change. Routledge. Hjarvard, S. 2003. News Media and the Globalization of the Public Sphere. [Online] Available: http://www. kommunikationsforum. dk/default. asp? articleid=10761 [13 May 2008] Jhally Sut, P. 1990. The Codes of Advertising. Routledge. Jenks Chris, P. 2004. Urban Culture. Routledge. Johnson, P. 2004. Are the media playing politics? USATODAY. com. [Online] Available: http://www. usatoday. com/life/columnist/mediamix/2004-10-10-media-mix_x. htm Media Studies. Audience (Adapted from Steve Bakers Media Studies website) [Online] Available: http://www. northallertoncoll. org. uk/media/audience. htm McQuail, D. 1992. Media Performance: Mass Communication and the Public Interest. California, London New Delhi: SAGE Nesbitt, T. 2006. Global Media and cultural change. China Media Research, Chang, et, al, Intercultural Symposium on Cultural Globalization, 2(3): 103. O’ Regan, Mick. 2002. Media and globalisation. The Media Report. [Online] Available: http://www. abc. net. au/rn/talks/8. 30/mediarpt/stories/s678261. htm [13 May 2008] Puustinen L. 2006. The Age of Consumer-Audience. [Online] Available: http://209. 85. 175. 104/search? q=cache:FsxLpxbPeeQJ:www. valt. helsinki. fi/comm/fi/english/WP5. pdf+The+audience+reception+theories+on+ratings+systemhl=enct=clnkcd=5gl=inie=UTF-8 [16 May 2008] Rantanen T. 2005. The Media and Globalization. 1st Edition. California, London New Delhi: SAGE Reding, V. 2005. The Media and Globalisation. European Forum Alpbach [Online] Available: http://europa. eu/rapid/pressReleasesAction. do? reference=SPEECH/05/469format=HTMLaged=0language=ENguiLanguage=en

Consumer Decision Rule Are Procedures Marketing Essay

Consumer Decision Rule Are Procedures Marketing Essay Introduction Consumer purchasing process theory is a critical component of marketing strategy. Consumer purchasing behavior can be complicated and understanding it is the essential working of effective marketing management. Before consumers make decision to purchase products, they estimate carefully about their thinking. Managers can guess consumers decision process such as Problem recognition, information search, and evaluation criteria. Body The first step is Problem recognition or Need recognition. Problem recognition is that consumers decide problems to be solved and have desires that they wish to satisfy. The consumer considers a significant difference between his or her current state of affairs and some desired or ideal state (Solomon Rabolt, 2003)1. Consumer try to compare between their desired consumer lifestyle that would like to live and feel, and current situation that is temporary factors affecting the consumer. If the consumer has a big gap between desired consumer lifestyle and current situation, they will purchase a product for satisfying the desire. However, if the gab is no different or they do not care about the problem, they will not purchase the product. Nowadays, telephone companies are attracting consumers to purchase by their new products which provide many kind of function. For instance, Businessmen tend to need using mobile phone nowadays in the society and the companies provide many useful functions for them. The new functions can help them to check business e-mails or checking business information on internet. If businessmen do not have a mobile phone, they will not be able to contact other business partners and other people think the businessmen is a dropout. Therefore, having a mobile phone is necessary for them, and having new phone can be fashion and trend for young businessmen. So they will consider purchasing the mobile phone as smart phone. Nowadays, we also can see other case of purchasing the phone in the school. According to Amanda Lenhart, 23percentage of all those ages 12-17 mention that they have a smartphone and ownership is highest among older teens: 31% of those ages 14-17 have a smartphone, compared with just 8% of youth ages 12-13 in America(Amanda Lenhart, 2012)2. If many class mates are having a mobile phone, it can highly affect the students who do not have a phone to desire having smart phone. One of them might be able to ask their parents to purchase it. On the other hands, desire of buying mobile phone and smart phone for most old people will be lower than the young people because they are not used to have mobile phone. Having a mobile phone and new functions in smart phone are unnecessary for them and they can be satisfied their life without mobile phone. It means the old people satisfied about their actual state as their old phone will not consider about it. Like these three different groups has different desire and thinking about the same product. If the Businessman and the students parents consider buying a smart phone, they will move to next stage is information research. Next stage is information search. Information search is when the consumers search the needed information for solving problem or desire. The consumer recollects their own past experience in their memory and it might provide the consumer with adequate information to make the present choice. In addition, The making decisions are based on the personal experience is internal source, and marketing and noncommercial information is external sources. For example, the businessman will remind what they know about new smart phone, compare brands of smart phone. If they do not have enough information or they have not had the phone, they will collect information from external sources as family and friend, internet, and advertisements. Their collect information value and spending time for collecting the information is depending on their free time to search, and how mobile phone is important and interesting to them. Finally, if the businessman is satisfied with information of smart phone, they will move to next stage. However, sometimes searching information also can be negative effect. If the students parents can spend long hours to check and collected many information, the parents can see negative side of smart phone like there are a lot of game application in smart phone, and the phone influence student to spend a lot of time for chatting with their friends whenever they want. The parents will be able to tend to consider about the negative sides and not to purchase it to their children. There is one more negative side of information research it is a failure. According to Leon G.Schiffman, search regret can have a damaging effect on retailers, because in this pilot study store blame and self-blame were not significantly correlated with each other(2010, Leon G.Schiffman, Leslie Lazar Kanuk)3. Thus, information search can be both negative and positive. Next stage is alternative evaluation. After consumer collect information, they compare the relevant and feasible alternatives has been gathered, the decision can be made. The evaluative criteria is the various features a consumer looks for in response to a particular problem. According to Engel, Blackwell, and Miniard, evaluative criteria is defined as the standards and specifications used by consumers to compare different products and brands. Evaluative criteria play an important role in the evaluation stage of the decision making process (Engel J.F, Blackwell, R.D and Miniard, P.W, 1993)4. For example, before purchasing a smart phone, the businessman might want to evaluate cost, function, design, display size, brand, and warranty. Evaluative criteria can differ in type, number and importance. If the businessman can decide to purchase a smart phone, they terminate information search, and they make a list of brand or models from which they plan to make their selection. The criteria t hey will use to evaluate each brand or model as Evoked Set, Inert Set, and Inept Set. Evoked set is the specific brands or models a business man considers to purchase within a particular product category. Inert Set is second choice of brands or models of smart phone because they are felt to be unacceptable or they are seen as inferior. Last list is Inert Set, which consists of brands or models the consumer is indifferent toward because they cannot obtain any advantage from smart phone like a smart phones for student, or silver phone for old people. The two kind of smart phones are not suitable to the businessman and the phones can be in list of Inert set. But, if they are still not sure which one they want to buy, they will search information again. If the businessman decides to purchase a smart phone Conclusion We can understand that consumer has different taste, and want depend on their occupation. Their decision ways is very complex. However, marketing managers can guess consumers purchasing decision by the purchasing process. Question2 Introduction Making decision to purchase a product is the last step for consumers and the consumers can use Consumer decision rules such as Compensatory and Non-compensatory decision rules. Consumer decision rule is procedures used by consumers to facilitate brand or other consumption-related choice. These rules provide consumers decision guidelines or routines to reduce the burden of making complex decisions. Body According to Leon G. Schiffman and Lesilie Lazar Kanuk, there are two consumer decision rules. Compensatory decision rules are that allows a positive estimate of a brand on one attribute to balance out a disadvantage point on other attributes. Non-compensatory decision rules are that do not allow consumers to balance positive evaluations of a brand on one attribute against a negative evaluation on other attributes. In addition, there are three Non-compensatory rules such as the conjunctive rule, the disjunctive rule, and the lexicographic rule. The Conjunctive decision rule is consumers evaluate a separate, minimally acceptable level such a cutoff point for each attribute. If a product a negative point, the point is ignored from future consideration. The disjunctive rule is the same with the Conjunctive rule. In applying the rule, the consumers evaluate a separate, minimally acceptable cutoff level for each attribute which should be better than the one normally established for a conj unctive rule. If a point meets the cutoff established for any one attribute, it is accepted. The Lexicographic decision rule is that the best ranks the attributes in terms of the single attribute that is considered most important. If an option scores sufficiently high on this the best rank attribute, it is chosen and the process ends (Leon G. Schiffman, Leslie Lazar Kanuk, 2010)5. In my case, I purchase a product by the lexicographic decision rule in Non-compensatory decision rules. For instance, there are four different brand of mobile phone as IPhone 4Gs, Sony Ericsson Xperia Arc X12, Samsung Galaxy S3, and BlackBerry Torch 9860. I will check Price, CPU in General, Camera video, 3G/4G Speed in Connective, and Screen. According to GadGetbook, the most expensive price of mobile phone is IPhone around RM2199~RM2799 and the lowest cost one is Blackberry around RM1400~RM1600. Therefore, I marked each mobile phone, Samsung Gelexy3 is 7 point, IPhone4Gs is 6 point, Sony is 9, and Blackb erry is 10 point. Price of the Sony and Blackberry is much cheaper than Samsung Geluxy3 and IPhone. However, Both the Sony and the Blackberry does not have other special feature. The two mobiles CPU, Camera Video, and Connective get low marks among the phones. Especially, Sony provides a poor quality of connective. High speed of Connecting 3G and 4G is the most important point for me because I need to use applications such as Skype which provide free call and video call. If speed of connective is slow, I will get a lot of lack while I am doing the calls with my family and friends (Gadgetbook ,2010)6. Conclusion As my result show chart of hypothetical Ratings for mobile phone*, both the highest connective performance and the highest total mark is Samsung Galaxy3. Hence, I will purchase Samsung Galaxy 3 without *Hypothetical Ratings for Mobile phone IPhone 4GS Sony Ericsson Xperia Arc X12 Samsung Galaxy3 BlackBerry Torch 9860 Price RM2199~2799 ( 6 ) RM1550~1650 ( 9 ) RM2050~2150 ( 7 ) RM1400~1600 ( 10 ) General(CPU) dual-core 1GHz (9) 1GHz scorpion (7) Quad-core 1.4 GHz (10) 1.2 GHz QC 8655 (8) Camera Video 8MP 32642448 [emailprotected] (10) 8MP 32642448 [emailprotected] (9) 8MP 32642448 [emailprotected] (10) 5 MP 2592ц¦1944 720p (7) Connective HSDPA: 14.4 Mbps HSUPA: 5.8 Mbps (8) HSDPA: 7.2 Mbps HSUPA: 5.8 Mbps (6) HSDPA: 21 Mbps HSUPA: 5.76 Mbps (10) HSDPA: 14.4 Mbps HSUPA: 5.76 Mbps (8) Screen 640 x 960 3.5 inches (9) 480 x 854 4.2 inches (8) 720 x 1280 4.8 inches (10) 480 x 800 pixels 3.7 inches (7) Total 42 39 47 40 Question3. Introduction There is no debt that mobile phone is very important for people and me. Most people, nowadays, cannot live without a mobile phone in the society and Mobile phone supports our life to be better with their many functions. Body When I was in Korea, mobile phone was not a so important thing for me and I thought I do not need to buy an expensive high function of mobile phone as camera phone although most of my friend was having them. Therefore, I had a cheap and classic phone as no color phones. However, after coming to Malaysia, my thinking about mobile phone was totally changed because of my situation it is studying abroad. First day in Malaysia, I did not have any friend in here and I realized I need a mobile phone for talking with my family and friends who are in Korea. But I could not call to them whenever I want because of too high phone bill. Thus, I desired to solve the problem. One day, my sister introduced about IPhone that I can use free call and free message through using IPhone application in WIFI zone. The function made me to be excited about smart phone. Actually, I had not thought that I would purchase smart phone that is expensive. Finally, I bought Iphone3 and my life was changed by IPhone a nd the special functions. The first change thing is that I can have more talking and chatting times with my family and friends thanks to the free call and free message application. Even father learnt using smart phone and he often send me message. If I did not have a mobile phone, I would not be able to contact my family, and Korean friends. It seems to me that it is the greatest wonderful advantage for me. Second change thing is that I use other a lot of applications and functions as camera and video in mobile phone and they are very helpful for me. I can take a picture by the mobile phone and upload on Facebook. I can read electronic books and playing games for time killing whenever I want. Conclusion The mobile companies improve their technology and they catch what consumers want and need for attracting customers to purchase. Having a mobile phone becomes one of new culture in the society. I am also affected it. When I was young, having a mobile phone was unnecessary for me and I could not know about advantage of mobile phone. It means that Classic phones could not attract me to have. However, I cannot live without my phone now because of new functions of mobile phone and I need them for my modern life. 1. Solomon, M.R., Rabolt, N.J. (2003). Consumer behavior in fashion (1st ed.). Upper , Saddle River, NJ: Prentice Hall. p.356. 2. Amanda Lenhart, 2012, Teens Smartphones Texting, http://pewinternet.org/Reports/2012/Teens-and-smartphones.aspx 3. (2010, Leon G.Schiffman, Leslie Lazar Kanuk)2. Consumer behavior- prepurchase search, P.486.) 4. Engel, J.F., Blackwell, R.D., Miniard, P.W. (1993). Consumer Behavior (7th ed.). P.51. 5. Leon G. Schiffman, Leslie Lazar Kanuk, 2010, Consumer behavior, Consumer decision Rules, page 491~page492 6. (Gadgetbook ,2010) http://mobilemegamall.com/gadgets/Mobile-Phone-Price-Malaysia-10.html

Essay --

Introduction Genetically modified (GM) foods are foods that are derived from genetically modified organisms (GMOs). Genetically modified organisms (GMOS) are defined as organisms in which the genetic material i.e. DNA has been altered in a way that doesn’t occur naturally. Genetically modified foods or genetically modified organisms are most commonly referred to crop plants that are made for human and or animal consumption using molecular biology techniques. When these plants are modified they are done in the laboratory to enhance traits that are desirable , for example, improving the nutritional content of foods and increased resistance to herbicides. When developing genetically modified plants, one or more genes are usually added to the plants genome in the lab, the plant can then be tested for other desirable traits like the delayed ripening of tomatoes which in turn is helpful for the transportation and storage of tomatoes. GM foods are produced for many reasons, the main one being the advantages to the producer or to the customer. Initially the objective of developing plants using GM organisms was to improve the protection of crops. Currently the crops that are in the market are mainly aimed at increasing the level of protection given to crops by introducing resistance against plant disease that can be cause by insects or viruses or herbicides. What is food security? The World food summit have defined food security as existing â€Å"when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life.† The concept of food security is defined as when both the economic and physical access to foods that meet the people’s needs and for fill their dietary needs. In many developing cou... ...pesticides. As discussed earlier, the use of less pesticides can have a big positive impact on human health. There is a chance when using GM foods to be able to increase the nutritional value of a food as I discussed earlier with â€Å"golden† rice. This is a big step for developing countries as rice is their main staple diet, so in being able to enhance the rice with the appropriate nutrients that they will need in everyday life is a big advantage. In relation to food security, GM foods have the possibilities to enhance food sustainability. However, there are a number of issues that will still need to be discussed if GM labelling becomes mandatory such as; who will be responsible for educating the public about GM food labels. The biggest issue will be educating the public with correct information without damaging the public trust and causing fear of GM food products.

Machiavelli Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Niccolo Machiavelli, one of the great political minds of the 15th century, accomplished what many mathematicians today only dream of, having one’s name used as an adjective. To be Machiavellian is to demonstrate characteristics of expediency, deceit, and cunning and as Machiavelli wrote in, The Prince, these are the qualities of a great leader. The Prince was published in 1531, creating great controversy with other political thinkers of the time. Machiavelli completely ignored the popular religious teachings of the era and erased the moral and ethical considerations from the leadership equation; the actions of a ruler should be governed solely by necessity. â€Å"Since I intend to write something useful to an understanding reader, it seemed better to go after the real truth of the matter then to repeat what people have imagined† (221). The predominate theme of The Prince is that it is the responsibility of any leader to secure and maintain the polit ical power of their state by any means necessary. One can consider many leaders in history who took this to heart, some into success and some into infamy.   Ã‚  Ã‚  Ã‚  Ã‚  Using the cold light of pure reasoning, Machiavelli analyzed human behavior and concluded that man is not good. Therefore, it is necessary for a leader who wishes to remain in power to learn how to not be good and to use this behavior and knowledge and bring it to bear on the decision he is making. â€Å"Hence a Prince who wants to keep his post must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires† (222). Machiavelli not only wanted people to let go of the idealistic fact that man is not pure at heart, but to take it a step further and embrace this assumption. Those who do embrace this assumption as a fundamental ‘given’ will be the ones with the power to manipulate and control the masses. â€Å"Men are so simple of mind and so much dominated by their immediate needs, that a deceitful man will always find plenty who are ready to be deceived† (228). Decades of thought about religion and po litics are intertwined in this thought. The common man willing to give up their free will to that of a higher power and many a deceitful theologian willing to exploit that ignorant passivity for their own purposes. Why does Machiavelli has such a low view of man? Was he just cynical ... ...orals have no place in politics because they prevent the ruler from doing what must be done to maintain control. †No prince should mind being called cruel for what he does to keep his subjects united and loyal; he may make examples of a very few, but he will be more merciful in reality than those who, in their tenderheartedness, allow disorders to occur, with their attendant murders and lootings† (225).   Ã‚  Ã‚  Ã‚  Ã‚  Getting a large, mostly Christian populace to suspend ethics and morality for the greater good is no small task. Machiavelli was making a statement about how society really functions rather than how people choose to perceive it. While still very controversial in a timeless way, Machiavelli makes some excellent points and his logic does produce results and much food for thought. However, there is one aspect Machiavelli failed to consider, are results the only thing that are important to a society? What is sacrificed to achieve his ultimate end? And is that price worth paying?   Ã‚  Ã‚  Ã‚  Ã‚   Machiavelli, Niccolo. â€Å"The Morals of the Prince.† 50 Essays: A Portable Anthology. Ed. Samuel Cohen. NY, MA: Bedford/St. Martin’s, 2004. 221-229

Exploring the Cause of Eating Disorders - Familial Relationships and Bu

My sister is bulimic and has been in therapy for several months now. She seems to be making progress, but this eating disorder seems to rule her life nevertheless. Overwhelmed with conflicting desires, she is obsessed with food and her appearance. I see her suffer and wonder what has caused her to develop such behaviors. I know that there are several factors that can play a role in the inception of an eating disorder. Because of my sister’s problems, I have become interested in the interplay between familial relationships and bulimia. Is there a relationship between family interactions and bulimia? There have been numerous studies about the characteristics of a bulimic's family. One of the earliest by Laurence Igoin-Apfelbaum (1985), studied 21 women who were diagnosed by the DSM-III as bulimics. In the group of patients, two patterns of family background could be found. Thirteen patients were from broken homes, and a common characteristic of these families was that the father virtually disappeared from the life of the daughter. The twelve other patients came from close knit families, in which the sacred union of these families against the outside world was a defensive organization hiding major tensions within the family unit. The relationship between the bulimics and their mother is one of polarity. They feel that because their eating disturbances seem to worry their mother, she is the only one who cared, and as a result they do such things as calling their moms daily to make sure she is not worrying. At the same time they avoid their mother because they feel she can guess everything or demand so much from them that they would have no personal life left. All the patients had harsh words for their fathers. They see him ... ...ting Disorders. Journal of Abnormal Psychology, 95(4), 395-402. Humphrey, Laura Lynn (1989). Observed Family Interactions Among Subtypes of Eating Disorders Using Structural Analysis of Social Behavior. Journal of Consulting and Clinical Psychology, 57(2), 206-214. Igoin-Apfelbaum, Laurence (1985). Characteristics of Family Background in Bulimia. Psychother. Psychosom, 43, 161-167. Kent, Jan S., and Clopton, J. R. (1992). Bulimic Women's Perceptions of Their Family Relationships. Journal of Clinical Psychology, 48(3), 281-292. Laliberte, Michele., Boland, F. J. and Leichner, P. (1999). Family Climates: Family Factors Specific to Disturbed Eating and Bulimia Nervosa. Journal of Clinical Psychology, 55(9), 1021-1040. Stuart, G. W., et al. (1990). Early Family Experiences of Women With Bulimia and Depression. Archives of Psychiatric Nursing, 4(1), 43-52.

Spike Lee – Auteur

Spike Lee – Auteur BY as_e453 An auteur is a director who personal creative vision and style is expressed through films. The term auteur is originated in France and is French for author. There are different ways in which a director can express their vision in films and show who they are. There are many directors that are considered to be a auteur such as: Quentin Tarintino, Tim Burton, Kathryn Bigelow, Stanley Kubrick and Woody Allen. The director I have chosen as an auteur is Spike Lee.Lee's Life: Spike Lee is an American film director who has directed, produced, written and acted in Spike Lee films such as Malcolm X, Jungle Fever, Inside Man and Love ; Basketball. Spike Lee was born in Atlanta, Georgia where he attended Morehouse College and made his first student film Last Hustle in Brooklyn, he then graduated from New York University in 1982. Lee grew up in a well-off, respective African American family and by the time he was 20 he started to make amateur films. He won a s tudent academy award for his thesis film Joe's Bed-Stuy Barbershop: We Cut Heads.Spike originally became interested in the arts because of his parents' background but after attending college e realised he had a stronger passion for film making and decided to become a filmmaker. Film Career: Lee created his first feature film She's Gotta Have It in 1986 which grossed over $7,000,000 and was one of the most profitable films made in 1986. It was a comedy Lee on set directing a film film which makes fun of the stereotyped vision on black men cheating on their partners but instead the roles were reverse and focuses on a woman having 3 different partners.The film did have some mixed views in Hollywood but it became a hit with his African American fans. After making his first feature film Lee began to reate many other great films and was not only being known as a director but also a comic actor. His ultimate goal was to â€Å"make films that will capture the Black experience by any means necessary' and that is exactly what he did. Here's a trailer for Do the Right Thing: His other work: Other than being a successful director, producer, actor and writer. Spike is also a successful music director and documentarian.He has directed music videos for celebrities such as Michael Jackson, Naughty by Nature, Anita Baker and Public Enemy. He has also directed the documentaries, Jim Brown: All-American and 4 Little Girls which was nominated â€Å"Best Documentary'. He is also known for making some great commercials for Nike, Converse, Jaguar, Taco Bell and Ben ; Jerrys. His Personal Style: Themes: Spike is no stranger to controversy due to the elements he uses in his films. Most of Lee's tilms consist ot an Atrican American theme and inspect the issues ot race relations, political issues, urban crime and violence.His 2nd film he made Do the Right Thing (1989) explored all of these issues. He also explored the issues of family/ father & relationships in his films Crooklyn (199 4), Get on the Bus (1996) and He Got Game (1998). In his films School Daze (1988), Do The Right Thing (1989), Jungle Fever (1991), Get on the Bus (1996), Summer of Sam (1999) and Bamboozled (2000) he included the issues circulating around racism. Another issue he explores is black female sexuality which is in the films She's Gotta Have It (1986), Girl 6 (1996) and She Hates Me (2004).Genre: Whenever it comes to genre Spike always picks the right one. He switches them around so sometimes his films will be a comedy, sometimes it will be a romantic comedy (a hybrid genre) or a drama. Spike never seems to fail when it comes to enre because he always brings something different to the film and it's so enjoyable to watch. Use of actors: Spike frequently casts himself, John Turturro, Samuel L. Jackson, Delroy Lindo, Roger Spike as Mars Blackmon a character from his film Guenveur Smith, Michael Imperioli and Denzel Washington in his films.I think it's because he knows exactly what he wants i n a film and if he see a person who could portray the character they are given in a certain way then that is who he will choose, plus these actors are professional actors and know what they are doing. Lee often cast real life families in his films. In Do The Right Thing (1989) he casts Ossie Davis and Ruby Dee (who are real life husband and wife), Joie Lee (Spike's real life sister), Danny Aiello and Rick Aiello (who are real life father and son).He has done this in other films such as School Daze (1998), Jungle Fever (1991), Mo' Better Blues (1990) and Malcolm X (1992) His Signature shot: Spike has a signature shot which he likes to use in his films. It is named â€Å"The Double- Dolly Shot†. The camera is placed on a dolly and moves along a track, the movement of the camera is smooth and makes the subject in the scene look like its floating or gliding. Here is an example of Spike's Double Dolly Shot being used in his films: Another thing which is common in Lee's films is th e way the characters addresses the camera.Spike prefers the characters to address the camera directly when filming. Narrative Structure in films: Lee calls his films â€Å"A Spike Lee Joint†. In the ending of his films he would usually use the phrases, â€Å"By Any Means Necessary', mia Dig† and â€Å"Sho Nuff'. Ending the film like this will make the audience remember it , you won't be able to forget a film with a ending phrase like that. The films that use a narration (She's Gotta Have It 1986) are ften associated with the subject of baseball teams and players.Spike Lee talks about the issues that are going on in the world today and he is not afraid to tell the truth in his movie. He casts characters that portray their characters in a positive light just like in Malcolm X (1992 biographical film). Yes, people may see him as controversial, but that Just makes him who he is. Spike is a good director and he is good at what he does. Spike one wish was â€Å"to put the vast richness of black culture on tilm† when he became a tllm maker. films in his own vision. He is an auteur who continues to make great